How Conservative Meme to Resistance Symbol: The Surprising Story of the Frog
This protest movement isn't broadcast, but it could have amphibious toes and large eyes.
Furthermore, it may involve the horn of a unicorn or a chicken's feathers.
While demonstrations against the administration carry on in American cities, demonstrators are adopting the spirit of a local block party. They've offered dance instruction, distributed treats, and ridden unicycles, as officers observe.
Mixing comedy and political action – a strategy experts term "tactical frivolity" – isn't novel. However, it has emerged as a defining feature of American protest in the current era, adopted by various groups.
A specific icon has risen to become notably significant – the frog. It originated after recordings of an encounter between a man in an inflatable frog and immigration enforcement agents in the city of Portland, spread online. It subsequently appeared to rallies throughout the United States.
"There's a lot happening with that humble blow-up amphibian," notes an expert, who teaches at UC Davis and an academic who focuses on creative activism.
The Path From a Cartoon Frog to the Streets of Portland
It's challenging to discuss protests and frogs without addressing Pepe, a cartoon character adopted by online communities during an election cycle.
Initially, when the character initially spread on the internet, people used it to express specific feelings. Subsequently, it was utilized to express backing for a political figure, even one notable meme shared by the candidate himself, showing Pepe with recognizable attire and hairstyle.
Pepe was also depicted in certain internet forums in more extreme scenarios, portrayed as a hate group member. Users traded "unique frog images" and established cryptocurrency in his name. Its famous line, "feels good, man", became a coded signal.
Yet Pepe didn't start out as a political symbol.
Its creator, artist Matt Furie, has stated about his unhappiness for its appropriation. The character was intended as simply an apolitical figure in his comic world.
The frog first appeared in a series of comics in the mid-2000s – non-political and notable for a quirky behavior. A film, which documents Mr Furie's efforts to wrest back control of his work, he said the character was inspired by his time with friends and roommates.
When he began, the artist tried uploading his work to new websites, where people online began to borrow, remix and reinvent the frog. When the meme proliferated into fringe areas of the internet, the creator sought to reject the frog, even killing him off in a final panel.
But Pepe lived on.
"This demonstrates the lack of control over imagery," explains Prof Bogad. "They can change and shift and be repurposed."
For a long time, the association of Pepe resulted in amphibian imagery became a symbol for the right. This shifted recently, when a viral moment between an activist wearing an inflatable frog costume and a federal agent in Portland went viral.
The event occurred shortly after a decision to deploy military personnel to the city, which was described as "war-ravaged". Protesters began to assemble in large numbers on a single block, just outside of an immigration enforcement facility.
Emotions ran high and an immigration officer sprayed irritant at the individual, aiming directly into the ventilation of the puffy frog costume.
The protester, Seth Todd, reacted humorously, remarking it tasted like "something milder". Yet the footage spread everywhere.
The costume was not too unusual for the city, known for its eccentric vibe and left-wing protests that revel in the absurd – public yoga, 80s-style aerobics lessons, and unique parades. A local saying is "Embrace the Strange."
The frog even played a role in the ensuing legal battle between the federal government and Portland, which contended the use of troops was unlawful.
While a ruling was issued that month that the administration had the right to deploy troops, one judge dissented, mentioning demonstrators' "propensity for wearing chicken suits when expressing their disagreement."
"It is easy to see the court's opinion, which accepts the government's characterization as a battlefield, as merely absurd," she opined. "But today's decision goes beyond absurdity."
The deployment was stopped legally subsequently, and personnel withdrew from the area.
However, by that time, the frog was now a significant symbol of resistance for the left.
The costume was spotted nationwide at No Kings protests recently. There were frogs – along with other creatures – in San Diego and Atlanta and Boston. They appeared in small towns and big international cities abroad.
The frog costume was backordered on major websites, and became more expensive.
Controlling the Narrative
What brings the two amphibian symbols – lies in the dynamic between the silly, innocent image and serious intent. This is what "tactical frivolity."
The tactic is based on what Mr Bogad terms a "disarming display" – often silly, it acts as a "disarming and charming" act that draws focus to your ideas without obviously explaining them. This is the goofy costume you wear, or the meme you share.
The professor is an analyst in the subject and an experienced participant. He authored a text on the subject, and taught workshops around the world.
"One can look back to the Middle Ages – when people are dominated, they use absurdity to speak the truth a little bit and still have plausible deniability."
The purpose of this approach is multi-faceted, Mr Bogad explains.
As activists confront authority, humorous attire {takes control of|seizes|influences